Exciting news from Gaydon last week:
After much anticipation the Aston Martin DB11, the newest iteration of the legendary DB bloodline, has entered production.
The highly anticipated DB11—the first car to be launched under the legendary British brand’s Second Century Plan—will finally be available for UK customers this fall, with scheduled deliveries to be made late October.
For Aston Martin President and CEO, Dr. Andy Palmer, the DB 11 is viewed as nothing short of a triumph.
“It’s an exciting moment for the entire company when the first car of a new model goes into production. The DB11 is a special car and it heralds the start of a new and exciting era for Aston Martin,” he said through a company press release.
Doctor Palmer will inspect the first 1,000 cars that come off the production line individually, in order to personally assure each vehicle delivered is of the highest automotive standard.
A new generation
The Second Century DB11 is only the first of seven new Aston Martin models scheduled to be launched over the next six years. These seven vehicles are to be the opening salvo of Aston Martin’s campaign into of 21st century, a campaign the 103-year-old carmaker hopes will help it distinguish itself as the unquestioned king of British luxury brands.
Since its official launch last spring at the Geneva Motor Show, Aston Martin DB11 has won kudos and accolades from every conceivable corner of the automotive world.
To date, Aston Martin has received more than 3,000 orders for the new DB11, which will be hand-built at the company’s performance production plant in Gaydon, Warwickshire.