On Tuesday, at the 85th Geneva International Motor Show, Aston Martin unveiled its bold new concept for the future of luxury GT travel: the DBX Concept.
“The DBX Concept is a challenge to the existing status quo in the high luxury GT segment. It envisages a world, perhaps a world not too far away, when luxury GT travel is not only stylish and luxurious but also more practical,” said Aston Martin CEO Andy Palmer, to a collection of anxiously awaiting spectators gathered for the unveiling.
The Aston Martin DBX is intentionally crafted to broaden the appeal of the legendary British brand. Palmer and Co. are hoping their outside-the-box design will help the company court a more environmentally-conscious and forward-thinking consumer; one willing to rebel against more conservative concepts traditionally applied to luxury GT.
Expertly constructed and elegantly designed, the Aston Martin DBX is an all-electric concept that signifies a major leap-forward for the industry. As envisioned by Chief Creative Officer Marek Reichman, the DBX Concept demonstrates how Aston Martin (and other luxury makers) can deliver on both form and function in the years ahead.
Built to seat four adults with ease and carry a charitable amount of luggage, the DBX Concept aims to cash-in on an increasing need for day-to-day practicality within the luxury sector.
The wealth of space is made possible by clever engineering that removes the large, traditional engine block in favour of four independent, electric wheel motors.
But the use of four electric motors isn’t the only technological marvel on this slick concept. Driver and passenger head’s up displays, drive-by-wire steering, auto dimming smart-glass, carbon ceramic brakes and active LED lighting are just a few of the “smart” add-ons to the car.
As with anything coming from Aston Martin, the DBX Concept is nothing if not loaded with both operatic opulence and cutting edge style. CCO Marek Reichman took great care to incorporate attractive, yet unconventional materials and finishes to the DBX Concept.
The interior features a variety of plush materials chosen to help foster a warm, inviting ambiance; buttery-smooth Nubuck leather contrasts quite sharply with the car’s hi-tech, high-performance exterior. By all accounts, sitting in the driver’s seat feels more like sitting in high-end sofa than anything else.
As Marek Reichman noted, the commitment to both innovation and conventional “craftsmanship, [the type] typically seen on luxury consumer goods or fine jewellery, gives the DBX Concept genuinely global appeal.”
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