Capital setting for CEO’s news conference
The 110th year of Rolls-Royce Motor Cars got off to the best possible start with the news that the company had achieved record sales in 2013. Providing the ideal setting for the announcement was the Mayfair showroom of Rolls-Royce Motor Cars London, in Berkeley Square.
A British luxury icon, Rolls-Royce models like the Phantom, Ghost and Wraith with the distinctive Spirit of Ecstasy mascot are a familiar sight in London’s West End. It was in nearby Berkeley Street that Harold Rolfe Owen opened his first dealership, representing Rolls-Royce, back in 1932. By choosing the Berkeley Square dealership as the press conference venue for the second consecutive year, Rolls-Royce Motor Cars demonstrated the close ties that continue to link the two companies.
As journalists, photographers and media representatives assembled in the immaculate Mayfair showroom, Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars, revealed that global sales of Rolls-Royce cars had reached record levels for the fourth consecutive year. Total sales in 2013 were 3,630 cars, with bespoke content at record levels. More than 1,300 people are employed by Rolls-Royce Motor Cars worldwide and a further 100 new jobs will be filled at the company’s Goodwood manufacturing base in 2014 to help production keep pace with demand.
“We have maintained our position at the pinnacle of the super-luxury market. Rolls-Royce is a British manufacturing success story,” declared Torsten Müller-Ötvös. Undeniably true – and from the perspective of 15 Berkeley Square and the H.R. Owen team at Rolls-Royce Motor Cars London, 2013 was also a British retailing success story.
