Bugatti Week 2014

by Andrea Bombelli in Bugatti, News

– 24th-30th March 2014: London –

Jack Barclay Bugatti, part of the H. R. Owen group and the only authorised Bugatti retailer in the UK held their annual Bugatti week event in Mayfair over the 24th-30th March 2014.  This celebration of the ultimate in automotive brands saw  four unique and exquisite examples of the Bugatti Grand Sport and Grand Sport Vitesse elevated to new heights in Berkeley Square with first views of the one-off Grand Sport Vitesse “Lang Lang” designed by the French Supersports car brand in honour of the Chinese star pianist. The net price of this unique vehicle is €2,132,700.00.

At first glance it is clear from the design of this very special “Lang Lang” Vitesse that the Bugatti design team under design director Achim Anscheidt took a classical concert grand as their inspiration.

Exterior: The body of the “Lang Lang” Vitesse is dominated by black and white, in a colour split of deepest black exposed carbon and a paint finish in creamy white “Blanc Atalante”, set off by luxurious accents in the form of 24-carat gold plating on the EB logo at the rear and the EB tags on the fuel and oil caps. Black “Sang Noir” diamond-cut rims complete the classic look of this Vitesse.

Interior: Iconic keyboard tones are continued throughout the interior, with seats, roof liner and footwells clad in black leather. Highlights are provided by white contrast stitching on the side bolsters, steering wheel and selector lever. The door cladding and cowl panel are covered in white leather, with a swirl of stave lines in black stitching on the door panels. A further musical note is the piano-black finish to the EB logo on the white rear centre box. The interior is further distinguished by the gold-plated EB logo and “12 o’clock” ring on the steering wheel, and the elephant on the footwell insert, signed by Lang Lang in person after a concert given by him at Bugatti in Molsheim.

Other highlights included the first public viewing of the Geneva motor show stand Vitesse configured in a unique exterior combination of Black Cherry / Gris Lumen  the beautiful Vitesse in Light Gold / Diamond White plus the striking Grand Sport in Giallo Taurus yellow/Black combination.