A year-long celebration beginning today will mark Maserati’s Centenary, a century lived in the name of sportsmanship, innovation and luxury.
With the month of December, Maserati officially enters the hundredth year of its history. It does so in a period of unprecedented health and unparalleled growth.
It is with great pride that Maserati introduces the Centennial Logo. Maserati’s world famous Trident was inspired from the sculptures of Italy itself, therefore it seemed fitting to sculpt a new image to represent our first 100 years of passion in car-making.
Maserati was founded in Bologna, Italy, on December 1, 1914 and officially started operation on December 14, 1914. The nucleus of the company was then represented by Alfieri Maserati and two of his brothers, Ettore and Ernesto. They all had an interest in mechanics and a love for speed. Though predominantly engaged in technical and commercial matters of their new enterprise, they all, at one point, sat behind the steering wheel of their racing cars in the golden days of motor racing. A fourth brother, Bindo, joined the company when Alfieri died in 1932 and a fifth brother, Mario, is credited with designing the famed Maserati logo, taking inspiration from the Neptune fountain in the historic centre of Bologna.
Maserati is planning a series of activities to celebrate its first 100 years as events will be organised in all major Maserati markets in the world. The zenith of the year-long activity will be the official Maserati gathering in Modena from September 19 to 21, 2014. An estimated 250 Maserati models will convene in Modena from all over the world. The three-day program will include driving routes on scenic Italian roads tied to Maserati’s history and multiple sessions on racetrack. A full and detailed program of the event will be released at a later date.