CEO letter commits to ‘Effortless Everywhere’ model.
“When it does not exist, design it.” The board of Rolls-Royce Motor Cars have taken the words of founder Henry Royce to heart, and have committed to the production of a new model Rolls-Royce with the ability to cross any terrain. Rolls-Royces being neither sports cars nor utility vehicles, it’s inappropriate to describe the new model as an SUV, but it’s clearly part of a growing trend towards high luxury, all-wheel drive vehicles exemplified by the recently-announced Bentley Bentayga. Other manufacturers such as Lamborghini and Maserati have also trailed SUV design concepts.
No images or technical details have been released yet; the announcement came in the form of a formal letter signed by both Peter Schwarzenbauer, Chairman and Torsten Mueller-Oetvoes, Chief Executive, a charming touch of analogue tradition in a digital world. The letter cites the highly mobile, contemporary lifestyle expectations of its customers and commits Rolls-Royce to meeting them with ‘a high-bodied car, with all-new aluminium architecture’.
Charles Freeston driving his Rolls-Royce off-road
Traditionalists concerned about this new departure for Rolls-Royce might like to consider their history. TE Lawrence (Lawrence of Arabia) pronounced the armoured Rolls-Royce Ghost ‘more valuable than rubies’ for desert combat during WWI. He entered Damascus in October 1918 in a ‘desert-dirtied Rolls-Royce’. Many of Britain’s minor roads were unsurfaced until the late 1930s, so pre-war Rolls-Royce vehicles needed a good level of all-terrain capability. From that perspective, this new chapter in the company’s history could prove to be back to the future.
We’ll be keeping customers and interested parties up to date with further news as soon as it becomes available, so please let the sales team at Rolls-Royce Motor Cars London know if you’d like to be kept informed. Alternatively, please take a look our website for further information about new Rolls-Royce and our wide range of approved used Rolls-Royce.
