Bespoke Ferrari California T
As if Ferrari wasn’t doing enough for the upcoming Festival of Speed, the legendary Italian car maker is going to demo a very special bespoke Ferrari California T.
The “Tailor Made” California T redefines personalisation, with its Bianco Italia three-layer exterior, double-asymmetric stripe in Blu Hellen, sumptuous Blu Sterling and Bianco interior highlights. Sitting on impressive 20” Blu Hellen and Argento Nurburgring wheels, the car is as imposing as it is beautiful.
This bespoke Ferrari California T will showcase a new high-tech “Mycro Prestige” fabric exclusively engineered for use with Ferrari vehicles. Thanks to fibres that are only 0.7mm thick, Mycro Prestige is 1/3rd the weight of classical leather and highly resistant to moisture while remaining both porous and breathable. Smokers in particular will appreciate the final feature of the Mycro Prestige—it’s flameproof.
Look for this rare bespoke Ferrari California T inside the exclusive Ferrari VIP hospitality enclosure, alongside a robust display of Tailor Made materials available to clients looking to customise their own Ferrari.
To learn more about the new Ferrari California T, be sure to speak with your local H.R. Owen dealership.
Ferrari Tailor Made
Delivering on the express wishes of a client is the absolute goal of the Tailor-Made Programme, the legendary personalisation campaign from Maranello created to help clients wanting a truly bespoke car reflective of their personality and taste.
The Maranello tradition began in the 1950s when Ferrari clients first started personalising their cars in measurable numbers. At the time, owners enjoyed huge freedoms in material, colours and finish resulting in vehicles that redefined what it meant to have a truly unique car.
Drawing on that prestigious past, Ferrari Tailor-Made gives owners the liberty to outline every last detail of their Ferrari—from interior trim to the style of wheel, just about anything can be altered upon request. This provides Ferrari clients with a level of exclusivity that’s simply unrivalled anywhere else in the automotive industry.
Clients partaking in the Tailor-Made programme are invited to Maranello and led into a large, dedicated area that looks more like a haute couture studio than anything else. Endless material, treatment and colour samples are displayed and a specially engineered material scanner provides owners with a preview of the final result.
Owners are also given unprecedented access and assistance as they’re guided through the customisation process by their very own Ferrari Personal Designer. The Designer is responsible for ensuring the final product is both unique and consistent with the Ferrari tradition.
Once the car has been defined in detail, clients monitor the various stages of customisation right up until their Ferrari is ready for delivery.