– 11th – 14th June 2012: London –
H.R. Owen, the U.K’s leading luxury car retailer, completed over 500 customer test drives at last week’s Canary Wharf Motorexpo, as a result of the largest ever test drive programme at the show.
The company ran 14 vehicles simultaneously, with cars available from from Aston Martin, Ferrari, Lamborghini, Maserati and Rolls-Royce. Test drives were designed to be be as convenient as possible for time-poor customers, with drive slots bookable in advance and the drives departing from right outside the main tower in Canary Wharf.
Chris Harris, Marketing & Customer Director for H.R. Owen said “we know that test-driving a car is vital part of thepurchase process, but that customers sometimes find it hard to find the time to visit one of our dealerships. By bringing a test-drive programme to where they work, we’re making it as easy as possible for customers to try cars they are interested in, and judging by the response they clearly appreciate the service”
This is another example of fresh thinking from the new management team at H.R. Owen as they seek to grow the business.
As well as the test drives, H.R. Owen showcased 11 static models on stands designed to be manufacturer CI compliant, and staffed by H.R. Owen sales staff. “It’s important that we build longer-term brand awareness and value for the manufacturers we work with, as well as trying to make sales today”, said Chris Harris.
The H.R. Owen remains the benchmark for luxury vehicle retail in automotive retail industry. The company sells Aston Martin, Bentley, Bugatti, Ferrari, Lamborghini, Maserati, Pagani and Rolls-Royce from 10 sites in London, the South of England and Manchester, and also has 3 dedicated service sites which add Audi and BMW/MINI to the portfolio.